Hello
We are Watad,
an insight-led integrated marketing agency.


We help nation builders achieve real business results through insight-led, integrated marketing services. We work across strategy, creative, content, media, and experiences to help brands grow with clarity and purpose. Based in Baghdad, Iraq, with strategic partnerships across Dubai, Riyadh, and Amman, we operate to world-class standards while staying deeply rooted in local context. Anchored by clear values and a strong belief that Iraq deserves better marketing, we focus on work that is thoughtful, effective, and built to last, not noise, not shortcuts, but impact that matters.
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